Peet’s Coffee, The Original Craft Coffee™, announced its 2017 summer beverage lineup inspired by the cool, dreamy drift of San Francisco’s notorious fog.

Peet’s Invites Customers to Put Coffee First Every Friday!!

  • Friday, 5/12 Cold Brew Kickoff Peet’s coffeebar guests can enjoy a complimentary beverage at participating locations any time from 1:00 – 3:00 pm.

  • BOGO Fridays – Peet’s will offer a Buy One Get One Free on any beverage, any size, at participating locations during hours of 1:00 – 3:00 pm (5/19 – 8/25).

On Wednesday, May 10th, Peet’s will debut the expertly crafted and frills-free line - Cold Brew Fog, Cold Brew Fog Latte, and Mojito Black Tiewhich truly represent the brand’s continual commitment to Coffee First™.

“Our cold brew summer lineup, with its simple, coffee forward ingredients, is at the heart of what Peet’s Coffee values most,” said Patrick Main, Senior R&D Manager, Peet’s Coffee. “Our increasing commitment to ‘Coffee First’ is not only reflected in these beverages, but also means that our Javiva blended drinks now proudly—and permanently—feature cold brew for that bolder flavor our consumers have come to love.”

Peet’s Coffee: Destination Cold Brew
The following 2017 summer beverages, all handcrafted with the brand’s proprietary East African Baridi Blend, are available across Peet’s coffeebars from 5/10/2017 to 8/30/2017:
Cold Brew Fog ($2.85 – $4.00): Our East African Baridi Blend whipped until velvety smooth with a hint of chicory to complement a creamy body.
Cold Brew Fog Latte ($3.20 – $4.35): A dressed up Fog with a touch of milk for a pearly frostiness.
Mojito Black Tie ($3.70 – $4.70): Baridi cold brew with a hint

Please check here to find a Peet's Coffeebar in YOUR area!

About Peet’s Coffee:
Peet's Coffee® is a U.S. specialty coffee company founded by Alfred Peet in 1966 in Berkeley, California. Mr. Peet grew up in the coffee trade and moved to America from Holland after World War II. His coffee style was unlike anything Americans had ever tasted before—small batches, fresh beans and a superior quality roast that is rich and complex. Mr. Peet's influence on the artisan coffee movement inspired a new generation of coffee entrepreneurs, including the founders of Starbucks. Today, Peet’s upholds its commitment to delivering a premium product by continuing to source the world’s best beans, hand-roast in small batches, and craft every beverage by hand. Peet’s asserts a strict standard of freshness to ensure optimum flavor, including a unique direct store delivery network serving over 14,000 grocery stores to personally vet the freshness date on every bag. Peet's is dedicated to growing its business through its retail, grocery and e-commerce channels while maintaining the superior quality of its coffee. Peet’s is also proud of its status as the first LEED® Gold

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